Most parents consider their car an extension of their home: poll

The average parent will drive more than 1,400 miles to their destination before considering another mode of transport, according to new research. A survey of 2,000 car owners or drivers who are parents of school-aged children revealed that when going on a road trip, parents will drive an average of 1,479 miles before choosing to fly or take the train. To put it in context – that’s longer than a one-way trip from NYC to Walt Disney World. Not only do 85% of parents prefer to drive when possible, but 78% believe their child prefers to be in the car too. In fact, the average family takes about five road trips a year, which means the average family vehicle has seen about 25 different ones in its lifetime. Conducted by OnePoll on behalf of Kelley Blue Book, the results also found that 73% consider their car to be an extension of their home. For 57% of parents, family vehicles have earned the status of home 2.0 because they have owned it longer than their flat or house. But for others, memories (51%), spending time with family (50%) and sharing meals together (47%) make them feel at home. Almost two-thirds (65%) of parents spend at least 30 minutes driving each day, and 12% spend more than three hours each day behind the wheel. A quarter (25%) say they use their car mainly to commute to work every day. But the main reason parents use their car is to drive their child to activities such as sports practice or music lessons (46%). On average, parents have owned their car for around five years, although 25% have been driving the same wheels for seven years or more. And the respondents attach good memories to these vehicles, because they safely transported a new family home after the birth of their child (39%) and created memories of the first family trip (36%). “Family cars are not just modes of transportation, but vessels of memories,” said a spokesperson for Kelley Blue Book. “From road trips to soccer games, first dates to driving tests, family cars have witnessed countless life events and are now part of the family story.” Despite the stereotypes, nearly three-quarters (74%) thought no never wanted the type of car they currently own – 26% currently own a minivan and another 19% consider it to be their ideal family vehicle. Growing up, parents envisioned certain features in their family car, such as a television ( 45%) sunroof (45%), speakers (44%), snack dispensers (43%) and even fly (42%). Today they expect more practical features such as adaptive cruise control (35 %), blind spot warnings (34%) and automatic emergency braking (33%). Although some have more childish ambitions, such as snack dispensers (32%) or the ability of their car to fly (29%). “For families who spends a significant amount of time on the road, the importance of being comfortable and safe in your vehicle cannot be overemphasized,” said the spokesperson. “Whether it’s for long road trips or daily commuting, a reliable car that provides comfort and convenience can make all the difference. While parents may dream of special features, the reality is that family cars are the one factor that sees it all – from meals on the go to extracurricular activities – and can a comfortable ride to help make those experiences more enjoyable.” HOW DO AMERICANS DECORATE THEIR CARS? ● Custom seat covers / upholstery – 47% ● Stickers – 46% ● Custom paint – 45% ● Colorful lights – 44% ● Rhinestones – 44% ● Glitter – 40% TIPS TO MAKE YOUR HOME ● Air freshener – 41% ● Cup holders/coasters – 37% ● Speakers – 36% ● Car diffuser / humidifier – 34% ● Heated seats – 33% ● Knee pad – 33% ● Key chains – 32% ● Picture of a favorite person – 32% Survey methodology : Kelley Blue Book commissioned the random double opt-out survey of 2,000 American car drivers/owners who are also parents of school-age children between March 24 and March 29, 2023. The market research company OnePoll, whose company it was market research. staff members are members of the Association for Market Research and have corporate memberships with the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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