Michelle Obama launches company PLEZi to improve child nutrition

Michelle Obama announced Wednesday that she has launched a new company to make and sell healthier food and drinks to children, products she says will do less harm to their long-term health because of their low sugar content and -higher nutrient content. video player above: Want your kids to eat vegetables? Parents can set an example by eating them, too, study finds The former first lady’s work with PLEZi Nutrition is an extension of her efforts to improve child nutrition when she was in the White House.”I learned that on this issue, if you want to change the game, you can’t just work from the outside,” she said during a keynote address in New York at a conference on the future sponsored by The Wall Street Journal. “You have to be inside. You have to find ways to change the food and beverage industry itself.” “So today, I’m proud to announce the national launch of a company designed not only to provide better products, but to begin what I hope will be a race to the top that will change the food industry on fad,” she said. Obama said she is a co-founder and strategic partner of PLEZi Nutrition. She will be working behind the scenes on her educational and philanthropic efforts, according to aides, who emphasized that she will not is the spokesperson or public face of the company. It was not clear whether she put any money down to help launch PLEZi Nutrition or whether she will draw a salary. As the first lady, Mrs. Obama asked through a House initiative White called “Let’s Move” to improve the health of US children by encouraging them to engage in physical activity and eat healthier food. She worked to improve federal nutrition standards for school lunches and obtained commitments from companies food and restaurant chains to cut calories, salt, sugar and trans fats in their meals. eating and drinking too much added sugar, an average of 53 pounds per year. Sugary drinks are the main source of added sugar for young people, she said, adding that almost two-thirds of them have such a drink every day.Video below: Parents say kids are making better food choices PLEZi Nutrition, based in the District of Columbia is a public benefit corporation, meaning that the for-profit company was created specifically for the benefit of the public and will balance its profit needs with its mission to help improve child nutrition. Obama also announced that the company is donating $1 million to an initiative of FoodCorps, a non-profit organization working to help all 50 million students in the US receive nutrition education and free school meals by 2030. PLEZi Nutrition will also provide 10 percent of it. its profits for the wider movement to improve child nutrition.

Michelle Obama announced Wednesday that she has launched a new company to make and sell healthier food and drinks for children, products she says will do less harm to their long-term health because of their low sugar and -higher nutrient content.

In the video player above: Do you want your children to eat vegetables? Parents can set an example by eating them too, studies find

The former first lady’s work with PLEZi Nutrition is an extension of her efforts to improve child nutrition when she was in the White House.

“I learned on this issue that if you want to change the game, you can’t just work from the outside,” she said during a keynote address in New York at a conference on the future sponsored by The Wall Street Journal. . “You have to be inside. You have to find ways to change the food and beverage industry itself.”

“So today, I’m proud to announce the national launch of a company not only to provide better products, but to begin what I hope will be a race to the top that will change the entire food industry, ” she said.

Mrs. Obama said she is a co-founder and strategic partner of PLEZi Nutrition. She will be working behind the scenes on her educational and philanthropic efforts, according to aides, who emphasized that she will not be a spokesperson or public face of the company. It was unclear whether she put any money down to help launch PLEZi Nutrition or whether she will draw a salary.

Mary Altaffer

Former first lady Michelle Obama speaks during the WSJ Future of Everything Festival, Wednesday, May 3, 2023, in New York. Obama says she is working behind the scenes with a new company that will make and sell food and drinks for kids with less sugar and more nutrients. She says the products from PLEZi Nutrition will be less harmful to children’s long-term health because they contain less sugar and more nutrients. (AP Photo/Mary Altaffer)

As the first lady, Mrs. Obama called for a White House initiative called “Let’s Move” to improve the health of US children by encouraging them to engage in physical activity and eat healthier food. She worked to improve federal nutrition standards for school lunches and obtained commitments from food companies and restaurant chains to cut calories, salt, sugar and trans fats in their meals.

But she said Wednesday that kids are still not getting the recommended levels of nutrients and are eating and drinking too much added sugar, an average of 53 pounds a year. Sugary drinks are the main source of added sugar for young people, she said, adding that almost two-thirds of them have such a drink every day.

Video below: Parents say kids are making better food choices

PLEZi Nutrition, based in the District of Columbia, is a public benefit corporation, meaning the for-profit company was created specifically for the benefit of the public and will balance its profit needs with its mission to help improve child nutrition.

Mrs. Obama also announced that the company is donating $1 million to an initiative of FoodCorps, a non-profit organization working to help all 50 million students in the US get nutrition education and free school meals by 2030. PLEZi Nutrition 10 will also contribute. percent of its profits to the wider movement to improve child nutrition.

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