All the Beauty M&A Deals of 2023 – WWD

Beauty M&A in 2023 is already in the forefront.

A flurry of markets started the year despite concerns that the United States might be in recession. Procter & Gamble signed a deal to acquire Mielle, a Black-based textured hair care brand, for an undisclosed sum, and venture capital fund L’Oréal BOLD is active, making minority investments in French metaverse developer Digital Village and temporary tattoo maker. Prinker Korea Inc.

Here’s a list of all the beauty acquisitions and investments so far in 2023:


Henkel AG completed the sale of its business activities in Russia to a consortium of local financial investors for 54 billion rubles, or $689.6 million. The German maker of Schwarzkopf, Dial and Diadermine products announced on April 20 that it had signed an agreement to sell that activity, following Russia’s attack on Ukraine.

Henry Rose, the genderless fine fragrance brand founded by Michelle Pfeiffer, received a Series A investment led by Sandbridge Capital, its first external investment since its launch in 2019. The terms of the deal were not disclosed.

Oprah Winfrey has invested an undisclosed amount in skin care brand Dr. Barbara Sturm.

Oddity, the parent company of Il Makiage and Spoiled Child, has acquired Boston-based biotech startup Revela for $76 million. With the acquisition and an additional $25 million investment, the company will establish Oddity Labs in Boston.

Ceremonia, the clean Latinx hair care brand launched in 2020, has raised $10 million to support its recent expansion to more than 500 Sephora stores with a series investment round led by Sandbridge Capital.

Tula Skincare founders L Catterton are back. The private equity firm has made a “significant” growth investment in color cosmetics brand Dibs Beauty, launched in September 2021 by Tula Skincare founders Ken Landis (who also co-founded Bobbi Brown Cosmetics) and Dan Reich, with an Austin, Texas, influence. Courtney. Shields and former A-Rod Corp chief operating officer Jeff Lee. Terms of the transaction were not disclosed.

Famille C Participations, the holding company of the Courtin family, has taken a majority stake in Pai Skincare to help grow the brand and turn it into a selective distribution pure skincare leader.

Abeo, the digital beauty sampling platform, has a new owner. The company, which launched in 2020 as part of Arcade Beauty, has been acquired by Sampler, which provides users with free personalized samples across categories such as food and beauty. The acquisition shows pressure in the latter category.

Pierre Fabre announced the acquisition of Même, a dermocosmetics line formulated specifically for women with sensitive skin due to cancer treatments.

L’Oréal has invested in DSG Consumer Partners IV, the fourth fund of Singapore-based venture capital DSGCP, focused on growing early-stage consumer brand startups across Southeast Asia and India.

L’Oréal has signed an agreement to acquire Aesop, the Australian luxury personal care company, from Natura & Co. Aesop’s proposed transaction is valued at an enterprise value of more than $2.5 billion.

TrueNose, a medical aesthetics brand specializing in non-surgical nose jobs, has been acquired by Aesthetic Holdings, a Denver-based medical aesthetics company with multiple medspa subsidiaries.


New Incubation Ventures, the strategic investment and early-stage incubation arm of The Estée Lauder Cos., has taken a minority stake. Inc. VirusesBritish perfume brand that promises much more than pleasant scents.

Subject Fact closed its second round of funding, up to $6 million. The brand, founded by Paul Baek in 2021, closed an additional funding round with participation from Horizon Ventures and Cowboy Ventures, as well as James and Nicky Hilton Rothschild, as well as Birchbox co-founder Hayley Barna. That brings Matter of Facts’ total funding to $16 million. The company raised $10 million in seed funding in 2021.

A natural skin care brand Real Botanicals San Francisco-based growth equity firm NextWorld Evergreen has secured a series B investment. Although the terms of the deal were not disclosed, WWD reported last year that True Botanicals tapped investment bank Moelis & Company to evaluate market options, with sources noting at the time that the brand was forecasting sales of about $50 million for 2022.

L’Oréal has invested in the Geno-directed initiative focused on developing, producing and commercializing biotechnology-based alternatives to key beauty product ingredients. L’Oréal, which made its investment through BOLD, the group’s corporate venture fund, did not disclose the terms of the investment.

Robertet Group has acquired Essential aromaa Spanish company that specializes in the processing of natural products related to fragrance, such as vetiver, patchouli, cedar and ylang-ylang.


Tinted alive closed a $10 million Series A fundraising round led by Monogram Capital Partners. Other investors include Unilever Ventures, Devonshire Partners and Silas Capital. The beauty brand has raised $15 million to date.

The Beauty Health Company, owner of Hydrafacial, has secured an agreement Skin Stylus, an FDA-cleared microneedling device. Terms of the agreement were not disclosed, but Beauty Health said that following the successful integration of SkinStylus into its portfolio, the company expects upside from the acquisition in 2024 and beyond.

Givaudan, the world’s largest supplier of fragrances and flavors, is sourcing certain cosmetic ingredients from a California-based biotech player Amyris, including its sugar-derived squalane, a sustainable alternative to that found in deep-sea shark livers. Amyris will continue to manufacture ingredients for Givaudan for use in cosmetics. Givaudan will be the commercialization partner for sustainable beauty ingredients in the future.

A sustainable beauty brand Caliray has raised a Series A round. The California-based brand launched by Urban Decay founder Wende Zomnir in 2021 has received new funding led by True Beauty Ventures, the early-stage beauty and wellness focused investment fund run by Rich Gersten and Cristina Nuñez.

IFF has made an agreement to his Flavor Specialty Ingredients (FSI) business for UK-based private equity firm Exponent for $220 million in cash. FSI reports through IFF’s Scent division and is a manufacturer of basic synthetic and natural fragrance chemicals used in the flavor market. Cash proceeds from the transaction, net of taxes and expenses, will be used to reduce outstanding debt, IFF said.

Unilever is after the Suave business in North America to Yellow Wood Partners, a private equity firm. Terms of the agreement were not disclosed. Outside the US and Canada, Unilever will retain ownership of the brand.

Miley Cyrus has invested in the self-tanning brand Dolce Glow, in partnership with the founder of Isabel Vita.

Symrise contributed a minority interest in Synergy, an Israeli biotechnology company that specializes in developing natural and sustainable solutions for use in advanced plant-based technology destined for consumer goods products. Symrise did not give financial terms of the deal, but said it has the possibility of acquiring a majority share of Synergio’s share capital in the future.


Australian scalp care brand Strand receives a $2 million pre-seed investment from Unilever Ventures.

Makeup by Mario received a $40 million minority growth investment from Provenance, a consumer-focused private investment firm, and Silas Capital, an emerging growth equity and venture capital firm.

Monday eleventhe comprehensive beauty platform founded by Nyakio Grieco and Patrick Herning, raised $8 million in a seed plus investment round, with new participation from The BrainTrust Fund.

AS beauty, a joint venture between Alan and Joey Shamah, founders of Elf Beauty, and the Azrak family, who previously ran and sold a pajama business, the skin-focused, spa-inspired brand Bliss World on adding the skin to his roster as it looks. diversifying its portfolio into skin care. The current brand line consists of Laura Geller Beauty, Julep Beauty, Mally Beauty and Cover FX. Previously owned by L Catterton.

Glam Squadthe digital platform that allows users to connect with beauty professionals such as hairdressers, makeup artists and nail technicians, received a minority investment from Boathouse Capital.

Coty Inc. and Jil Sander renewal of their licensing agreement. Terms of the agreement were not disclosed, but Coty called it a “long-term partnership between the two companies” in a statement.

German fragrance and flavor supplier Symrise has participated in a Series A funding round Ignite Venture Studios, which creates and invests in start-ups linked to beauty, health and wellness. It is based in the United States The terms of the investment are not disclosed.

P&G Beauty has been acquired Honey Organics, textured hair care brand Black-foundation, for an undisclosed amount, and the founders emphasized that the market will increase the availability of the products, and that there are no plans to change formulas.

American packaging manufacturer GPA Global has been acquired Cofibel Group, a French-based manufacturer of luxury promotional packaging, luxury gifts and merchandising solutions. The financial terms of the agreement, which gives the GPA a strong European footprint, were not disclosed.

L’Oréal took a minority stake in the temporary tattoo manufacturer Prinker Korea Inc. through its BOLD corporate venture fund.

Glow bar, known for its 30-minute, $65 face, has secured $10 million in Series A funding. The round was led by Peterson Partners, a Salt Lake City-based firm whose investments included Allbirds, Solidcore, Bonobos, Rails Clothing and Madison Reed.

Venture capital fund L’Oréal BOLD and the British Fashion Council were among participants in a $4 million funding round for French metaverse developer Digital Village.

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